What does being the #1 Skincare Brand in North America Really Mean??????
What does #1 really mean?????1️⃣
👉🏼Consistency: For four years running now we are the #1 premium skincare brand in North America. We are NOT a fad. We are here to stay. 👉🏼Dominance: Although we are just 12 years old, we have outpaced decades-old competitors and remain tops in the premium skincare category, in premium acne, and in premium anti-aging. 👉🏼E-commerce continues to be >brick-and-mortar retail. Just take a look at this article:
And remember—we do business in a GROWING industry!! “From 2012 to 2019, the size of the global skincare market grew by 41.8%, and it is projected to continue its upward growth pattern, forecasted to hit a valuation of $189 billion by 2025. Much of the skincare industry’s growth can be attributed to Gen Z, as this generation has not embraced cosmetic products in a similar fashion to their generational predecessors... With GenZ spending power projected to exceed $140 billion, beauty brands, retailers and manufacturers will not likely ignore Gen Z’s values, but instead they will respond to GenZ’s desires and behaviors by increasing their promotion and production of skincare products.”